Coverage · I-90 East
Truck Advertising in Syracuse, NY
Every eastbound run passes through, so exposure here is effectively daily. We run I-90 East out of Rochester roughly 16 times a week — about 69 runs a month with your brand on the trailer.
- Corridor
- I-90 East
- Runs / week
- 16
- Drive time
- 1h 30m
- Daily impressions
- 30,000–44,000
- Metro population
- 650K
The lane
How we cover Syracuse
Routing
Trailers leave the Rochester yard and run I-90 East — a 1h 30m haul each way. Your ad works the whole corridor, not just the destination.
Frequency
About 16 one-way runs a week across the 5-truck fleet — roughly 69 exposures of your brand into this market every month.
Audience
30,000–44,000 estimated daily impressions while in-market, against a 650K metro.
The placements
What you can run on this lane
Rear Doors
Owns the windshield of every car queued behind the trailer — the longest dwell time of any surface.
$1,500 / truck / mo
One Side
53' × 9' of moving billboard alongside merging and passing traffic on the corridor.
$2,000 / truck / mo
Full Wrap
Both sides plus rear doors, with priority placement on our densest lanes.
$5,000 / truck / mo
Frequency and impression ranges are planning estimates based on typical fleet dispatch and DOT traffic counts along I-90 East. Actual routing varies week to week.
Want Syracuse on your route?
Tell us what you're promoting and we'll map the I-90 East runs, the placement and the impression math for Syracuse on a 15-minute call.