Coverage · I-90 East / Thruway
Truck Advertising in Albany, NY
Capital Region drop point — heavy commuter traffic on the Thruway approach. We run I-90 East / Thruway out of Rochester roughly 9 times a week — about 39 runs a month with your brand on the trailer.
- Corridor
- I-90 East / Thruway
- Runs / week
- 9
- Drive time
- 4h 15m
- Daily impressions
- 34,000–46,000
- Metro population
- 900K
The lane
How we cover Albany
Routing
Trailers leave the Rochester yard and run I-90 East / Thruway — a 4h 15m haul each way. Your ad works the whole corridor, not just the destination.
Frequency
About 9 one-way runs a week across the 5-truck fleet — roughly 39 exposures of your brand into this market every month.
Audience
34,000–46,000 estimated daily impressions while in-market, against a 900K metro.
The placements
What you can run on this lane
Rear Doors
Owns the windshield of every car queued behind the trailer — the longest dwell time of any surface.
$1,500 / truck / mo
One Side
53' × 9' of moving billboard alongside merging and passing traffic on the corridor.
$2,000 / truck / mo
Full Wrap
Both sides plus rear doors, with priority placement on our densest lanes.
$5,000 / truck / mo
Frequency and impression ranges are planning estimates based on typical fleet dispatch and DOT traffic counts along I-90 East / Thruway. Actual routing varies week to week.
Want Albany on your route?
Tell us what you're promoting and we'll map the I-90 East / Thruway runs, the placement and the impression math for Albany on a 15-minute call.