Coverage · I-90 / Mass Pike
Truck Advertising in Boston, MA
Highest impression density on the network — dense urban stop-and-go traffic. We run I-90 / Mass Pike out of Rochester roughly 5 times a week — about 22 runs a month with your brand on the trailer.
- Corridor
- I-90 / Mass Pike
- Runs / week
- 5
- Drive time
- 6h 45m
- Daily impressions
- 55,000–72,000
- Metro population
- 4.9M
The lane
How we cover Boston
Routing
Trailers leave the Rochester yard and run I-90 / Mass Pike — a 6h 45m haul each way. Your ad works the whole corridor, not just the destination.
Frequency
About 5 one-way runs a week across the 5-truck fleet — roughly 22 exposures of your brand into this market every month.
Audience
55,000–72,000 estimated daily impressions while in-market, against a 4.9M metro.
The placements
What you can run on this lane
Rear Doors
Owns the windshield of every car queued behind the trailer — the longest dwell time of any surface.
$1,500 / truck / mo
One Side
53' × 9' of moving billboard alongside merging and passing traffic on the corridor.
$2,000 / truck / mo
Full Wrap
Both sides plus rear doors, with priority placement on our densest lanes.
$5,000 / truck / mo
Frequency and impression ranges are planning estimates based on typical fleet dispatch and DOT traffic counts along I-90 / Mass Pike. Actual routing varies week to week.
Want Boston on your route?
Tell us what you're promoting and we'll map the I-90 / Mass Pike runs, the placement and the impression math for Boston on a 15-minute call.