Coverage · I-81 / I-80 / I-95
Truck Advertising in New York City, NY
Slow-moving metro traffic means the longest average dwell time per viewer. We run I-81 / I-80 / I-95 out of Rochester roughly 6 times a week — about 26 runs a month with your brand on the trailer.
- Corridor
- I-81 / I-80 / I-95
- Runs / week
- 6
- Drive time
- 6h 30m
- Daily impressions
- 60,000–85,000
- Metro population
- 19.5M
The lane
How we cover New York City
Routing
Trailers leave the Rochester yard and run I-81 / I-80 / I-95 — a 6h 30m haul each way. Your ad works the whole corridor, not just the destination.
Frequency
About 6 one-way runs a week across the 5-truck fleet — roughly 26 exposures of your brand into this market every month.
Audience
60,000–85,000 estimated daily impressions while in-market, against a 19.5M metro.
The placements
What you can run on this lane
Rear Doors
Owns the windshield of every car queued behind the trailer — the longest dwell time of any surface.
$1,500 / truck / mo
One Side
53' × 9' of moving billboard alongside merging and passing traffic on the corridor.
$2,000 / truck / mo
Full Wrap
Both sides plus rear doors, with priority placement on our densest lanes.
$5,000 / truck / mo
Frequency and impression ranges are planning estimates based on typical fleet dispatch and DOT traffic counts along I-81 / I-80 / I-95. Actual routing varies week to week.
Want New York City on your route?
Tell us what you're promoting and we'll map the I-81 / I-80 / I-95 runs, the placement and the impression math for New York City on a 15-minute call.