Coverage · I-90 West
Truck Advertising in Buffalo, NY
Our densest short-haul lane — trucks are in-market almost every weekday. We run I-90 West out of Rochester roughly 14 times a week — about 60 runs a month with your brand on the trailer.
- Corridor
- I-90 West
- Runs / week
- 14
- Drive time
- 1h 15m
- Daily impressions
- 38,000–52,000
- Metro population
- 1.16M
The lane
How we cover Buffalo
Routing
Trailers leave the Rochester yard and run I-90 West — a 1h 15m haul each way. Your ad works the whole corridor, not just the destination.
Frequency
About 14 one-way runs a week across the 5-truck fleet — roughly 60 exposures of your brand into this market every month.
Audience
38,000–52,000 estimated daily impressions while in-market, against a 1.16M metro.
The placements
What you can run on this lane
Rear Doors
Owns the windshield of every car queued behind the trailer — the longest dwell time of any surface.
$1,500 / truck / mo
One Side
53' × 9' of moving billboard alongside merging and passing traffic on the corridor.
$2,000 / truck / mo
Full Wrap
Both sides plus rear doors, with priority placement on our densest lanes.
$5,000 / truck / mo
Frequency and impression ranges are planning estimates based on typical fleet dispatch and DOT traffic counts along I-90 West. Actual routing varies week to week.
Want Buffalo on your route?
Tell us what you're promoting and we'll map the I-90 West runs, the placement and the impression math for Buffalo on a 15-minute call.