How are impressions counted?

We use DOT Annual Average Daily Traffic counts for every highway our trucks run, combined with logged route frequency and mileage. Each month you get a report showing the actual routes driven and the modeled impressions those routes delivered.

What happens if a truck is off the road?

Freight schedules vary, and we plan for it. If a truck is down for maintenance for more than five consecutive days, we either move your placement to another trailer in the fleet or credit those days to your next invoice.

Who pays for the design and printing?

You own the artwork. You can supply print-ready files from your own designer, or use our print partners at cost — typically $600–$1,800 depending on the surface. There is no markup from us on production.

What are the contract terms?

Three-month minimum, billed monthly, no long-term lock-in after that. Cancel with 30 days' notice once the initial term is complete. Multi-month and multi-truck discounts are available.

Where exactly do the trucks drive?

Rochester is the hub. Regular lanes run to Buffalo, Syracuse, Albany, Boston, New York City, Philadelphia, Pittsburgh and Cleveland. Routes follow freight demand, so your ad is seen across the whole corridor rather than one fixed spot.

How fast can we launch?

Typically 5–10 business days from signed agreement and approved artwork. Installation happens during a scheduled freight layover so nothing slows down.

Rochester, NY · Interstate Fleet Advertising

Your Ad on a 53-Foot Truck. 50,000 Eyes a Day.

Name: Mileboard Media
Address: Rochester, NY, US
Telephone: (585) 555-0100
Price range: $1,500 - $5,000 per month

We rent the sides and rear doors of our five-truck interstate fleet to local and regional advertisers. Your brand runs the Northeast corridor daily — Rochester to Boston, NYC, Philly and Cleveland — from $1,500 a month.

(585) 555-0100

From $1,500/mo
3-month terms
Installed in 10 days
No permits

53-foot trailer on the interstate with a full-length printed advertisement covering the trailer side

How it works

On the road in four steps

1. Pick your placement

15-minute call. We map your target metros and recommend rear doors, one side, or a full wrap.

2. Approve the design

Send your artwork or use our print partners. You approve a proof before anything is printed.

3. We install

Frames and banners are mounted during a scheduled freight layover — typically 5–10 business days.

4. You roll

Your ad runs the Northeast corridor daily. Monthly impression reports show the routes driven.

The fleet

Where your ad actually lives

Five 53-foot trailers. Three ad surfaces each. Already running freight across the Northeast every single day.

Trailer side carrying a full-length printed advertisement on the interstate

Truck rear doors covered edge-to-edge with a printed advertisement

Semi truck with a complete advertising wrap approaching a city

Mileboard tractor-trailers lined up at the Rochester freight yard

Ad surfaces per truck

Left side — 53' × 9' banner
Right side — 53' × 9' banner
Rear swing doors — flat, vinyl-wrap compatible

Fleet details

53 ft. standard dry vans, 13'6" tall
Perimeter tension-frame systems (Traxx / Ackland)
DOT-compliant install, fully insured fleet

Placement gallery

Pick a surface. See the price.

Side, rear doors or the full wrap — switch between them to see the real placement, the printed dimensions and exactly what it costs per month.

Trailer side carrying a full-length printed advertisement — 53' × 9' — 477 sq. ft. banner~50,000 daily impressions

One Side

Bigger than a standard highway billboard, and it moves. One 53-foot side, mounted in a tension frame so the print stays drum tight.

$2,000per truck / month

One full 53' × 9' side, tension-frame mounted
Choice of driver or passenger side
Design proof + monthly reporting

Best for: Regional brands that want billboard-scale reach

Preview your brand on it

Rates are per truck, per month on a 3-month minimum. Print and installation quoted separately after design approval.

Free · No signup

See your brand on the truck before you spend a dollar

Drop in your website or logo and our visualizer maps your design onto a real Mileboard trailer — side, rear doors or full wrap — in seconds. Change colors, headline and layout live, then download the full-resolution mockup.

Try the Truck Visualizer

Full-wrap advertising trailer used in the Mileboard truck ad visualizer

Example campaigns

What a campaign looks like

Three modeled scenarios, built from real route and traffic data, so you can see the math before you spend a dollar.

53-foot trailer side wrapped with a home services advertisement

Illustrative scenario

Home Services Contractor

One side · 3 months · Rochester–Buffalo–Syracuse corridor

Modeled impressions: 4.5M over the 3-month term
Effective CPM: ~$1.33 vs. $8–$14 typical for static boards
Billboard equivalent: $9,000+ for comparable 3-metro coverage

A single trailer side covers three metros for roughly what one fixed board costs in one — and it drives past the same commuters every week.

Read case study

Truck rear doors wrapped with a bold restaurant advertisement at a city intersection

Illustrative scenario

Regional Restaurant Group

Rear doors · 6 months · Daily metro + interstate mix

Modeled impressions: 6.3M over the 6-month term
Effective CPM: ~$1.43 on $9,000 total spend
Dwell advantage: Stop-and-go longest look time of any surface

Rear doors sit at eye level in stopped traffic — the highest-attention surface on the truck, and the cheapest way to test mobile media.

Read case study

Illustrative scenario

Healthcare Network

Full wrap · 6 months · Full 8-metro corridor

Modeled impressions: 15M+ over the 6-month term
Effective CPM: ~$2.00 on $30,000 total spend
Metros reached: 8 on a single contract

Three surfaces on one truck turn a single asset into a moving multi-market campaign — with one invoice instead of eight.

Read case study

Methodology: these are illustrative scenarios, not results from named clients. Impressions are modeled from DOT Annual Average Daily Traffic counts on the highways our trucks run, combined with route frequency and logged mileage. Your quote includes a campaign model built on your own target metros.

Pricing

Three placements. Flat monthly rates.

No auctions, no impressions bidding, no permit fees. Pick a surface, approve the design, and your ad is on the road within about ten days.

Rear Doors

Eye-level in stopped traffic. The easiest way to start.

$1,500/mo

Flat rear swing doors, vinyl-wrap compatible
~30,000 daily impressions per truck
Monthly impression reporting

Trailer side carrying a full-length printed advertisement on the highway

One Side

53' × 9' of highway-facing ad — bigger than a standard billboard.

$2,000/mo

One 53' × 9' banner via tension-frame system
~50,000 daily impressions per truck
Monthly impression reporting

Semi truck with a full advertising wrap approaching a city skyline

Most Exposure

Full Wrap

Both sides plus rear doors. Three surfaces, one brand.

$5,000/mo

Both 53' × 9' sides plus rear door wrap
~70,000 daily impressions per truck
Priority route placement + reporting

Three-month minimum on all placements. Multi-truck and multi-month discounts available. Banner production handled by your team or through our print partners at cost.

Trucks vs. static billboards

Same audience. Lower cost per thousand. Eight metros instead of one corner.

MetricMileboard truckStatic billboard

Typical monthly cost$1,500 – $5,000$3,000 – $12,000

Coverage8 metros, one assetOne fixed intersection

Ad sizeUp to 53' × 9' per side14' × 48' standard bulletin

PermitsNone requiredMunicipal permitting

FlexibilityRoutes change with freightLocked to one location

Minimum term3 months6 – 12 months typical

Billboard figures are typical Northeast market ranges for comparison; actual rates vary by market and vendor.

Where Your Ad Goes

Rochester to Boston, NYC, and everywhere between — every day. Tap a city to see the lane, how often we run it, and what your ad would earn there.

I-90 West

Buffalo, NY

Our densest short-haul lane — trucks are in-market almost every weekday.

Runs per week: 14×
From Rochester: 1h 15m
Daily impressions: 38,000–52,000
Metro population: 1.16M

Want to own Buffalo? We'll model a campaign around 14 weekly passes on I-90 West and show you the cost per thousand before you commit.

Full Buffalo coverage details Call (585) 555-0100

50,000+

daily impressions per truck

5 Trucks

covering the Northeast & Midwest corridor

150,000–250,000

estimated combined daily impressions

Frequency and impression ranges are planning estimates based on typical fleet dispatch and DOT traffic counts along each corridor. Actual routing varies week to week.

The Businesses That Will Pay to Be on Your Trucks

Companies already spending on outdoor advertising — we offer a better version of what they already buy.

Home Services

HVAC, roofing, plumbing, pest — already spend heavily on wraps and local visibility.

$500–$1,500/mo

Healthcare & Med Spas

Awareness is critical in new markets. Can't run some Meta/Google ads — trucks are compliant.

$1,000–$2,500/mo

Real Estate

Need hyperlocal visibility. Routes match target neighborhoods.

$750–$2,000/mo

Insurance Agencies

High competition, high ad appetite. Always seeking exposure beyond Google.

$500–$1,500/mo

Restaurants & Franchises

Expanding along your routes. Need recognition before a new location opens.

$1,000–$2,500/mo

Consumer Brands & Retail

Want shelf-adjacent metro exposure. Premium spend, longest contracts.

$2,000–$5,000/mo

Target priority: Home services and healthcare first — highest volume, fastest decision cycle, best budget match.

Trucks in the fleet

Metro areas covered

DOT

Compliant installs

100%

Insured fleet

Questions advertisers ask

Your Brand. Every Mile.

Five trucks. Eight metros. Founding rates for the first five advertisers — book a call and we'll model your campaign on the spot.

(585) 555-0100