Healthcare Network
One truck, eight metros, three working surfaces
A regional healthcare network used a full wrap to carry a service-line message across the entire Northeast corridor.
- Placement
- Both sides + rear
- Term
- 6 months
- Monthly spend
- $5,000
- Markets
- 8 Northeast metros
The goals
What this campaign had to do
Build awareness outside the home market
The network was well known in Rochester and nearly invisible three hours east and west of it.
Look like the biggest brand on the road
A full wrap reads as a national advertiser. That perception mattered as much as the impression count.
One asset, multi-market reach
Replace a scattered mix of small-market placements with a single, easy-to-manage campaign.
The challenge
Awareness campaigns across eight metros normally mean eight vendors, eight contracts and eight reporting formats. Procurement wanted one line item and one point of contact.
The approach
How we ran it
- 01
Full-surface takeover
Both trailer sides plus the rear doors, wrapped as one continuous design so the truck reads as a single brand statement from every angle.
- 02
Corridor routing
The assigned truck runs the full Northeast corridor, touching all eight metros on a repeating cycle.
- 03
Compliance-safe creative
Copy reviewed for healthcare marketing requirements before print; DOT-legal placement around lights, doors and reflective tape.
- 04
Single monthly report
One impression model, one invoice, one contact — across all eight markets.
The placements
Where the ad lives on the truck
Full wrap — 3 surfaces
Both 53' sides plus the rear doors. Roughly 1,050 square feet of continuous brand surface working every mile.
Side view at speed
The angle most highway traffic sees. Designed to hold together at 65 mph from two lanes over.
Rear doors in traffic
The wrap continues onto the doors so the campaign keeps working when the truck is stopped.
The results
The numbers
Modeled impressions
15M+
over the 6-month term
Effective CPM
~$2.00
on $30,000 total spend
Metros reached
8
on a single contract
How the math works
- Average daily impressions
- 85,000
- Active days per month
- ~30
- Term
- 6 months
- Total spend
- $30,000
Three surfaces on one truck turn a single asset into a moving multi-market campaign — with one invoice instead of eight.
Methodology: these are illustrative scenarios, not results from named clients. Impressions are modeled from DOT Annual Average Daily Traffic counts on the highways our trucks run, combined with route frequency and logged mileage. Your quote includes a campaign model built on your own target metros.
Want a placement like this?
Tell us your target metros and we'll build the same breakdown for your brand — placement, routing and impression math — on a 15-minute call.
